Tidelli celebrates the achievement of "Top Of Mind" Award
For the seventh consecutive year, Tidelli won the “Top Of Mind Home and Market” award in the category “Furniture for Outdoor Areas.” The winners' announcement ceremony took place on December 2, in virtual format, on the Home and Market magazine's YouTube channel, organizer of the awards.
The company's International Relations director, Roberta Mandelli, represented Tidelli at the event, thanking them for the award, which aims to identify the most remembered brands by the public specifying Architecture and Interior Design.
On the occasion, the executive highlighted the satisfaction of having the brand once again remembered as Top Of Mind. She also spoke about the changes that the pandemic has brought about in terms of people's desire to take more advantage of the exterior of their homes. "People started staying more at home and realized that living outside is much healthier," he said, and explained: "Based on this new perception, we had an increase in orders, we doubled the size of the factory and greatly expanded the functional framework. We also had an increase in our exports”.
Roberta Mandelli highlighted that Tidelli is happy to be able to produce furniture that gives the satisfaction of living outdoors. “We are doing our best to be able to produce the best in outdoor furniture. That's why it's cool to see this recognition from the public and professionals in the field. It's hard work to keep the brand at the top.” she said.
To ensure this preference from Tidelli in the minds of those interviewed, the executive says that the brand was supported by a set of factors, such as quality and design, which are fundamental, among many others. “We are always looking ahead, studying trends. It's a job with a lot of people involved, and with a lot of dedication”, she concludes.
The ranking of Top Of Mind winners was defined based on an exclusive quantitative survey carried out by the Datafolha Institute, with professionals from all over Brazil, from October 21st to November 4th. In its 24th edition, the study covered 50 categories from different market segments.