Tidelli, TOP OF MIND 2022 once again
For the eighth consecutive year, Tidelli was the brand most recalled by architects and interior designers from all over Brazil when asked about “Furniture for External Areas”.
Recognition in the disputed category came through the “Top of Mind” award, recently granted by Casa e Mercado magazine.
The award aims to identify the main brands in the minds of professionals based on an exclusive survey carried out by the Datafolha Institute. During the months of October and November 2022, more than 200 specifiers were interviewed in 50 different categories, spontaneously answering the question “What is the first brand that comes to your mind when talking about...?”.
For the publication's editor, Náiade Nunes, the Top of Mind award is the recognition of the brands' initiatives and efforts with professionals in Architecture and Interior Design. “This conduct of initiative + effort + communication is the differential that makes the winners stand out”, she says, adding: “Over 25 years, Casa e Mercado has taken great pride in contributing to the market, producing quality information and , like the Datafolha survey, strategic information”.
Tidelli's president, Luciano Mandelli, celebrated the award by reinforcing its methodology. “To be the first brand in the minds of such a qualified public is to be sure that we are doing a job of excellence in producing authorial furniture, with design, aesthetics and great quality”, he concludes.
