Tidelli Connection: the future is already in motion

From July 7 to 9, São Paulo hosted an event that marks a new chapter in Tidelli’s journey. The first edition of Tidelli Connection | Future in Motion brought together the brand’s next generation of leaders — children of store owners and new partners in the network — for an immersive experience filled with learning, exchange, and inspiration.

Over two days, participants engaged in workshops, group activities, and strategic conversations about the brand’s present and future. But what truly made this encounter special was the sense of belonging, purpose, and long-term vision that guided every moment.

A legacy renewed

At the heart of the discussions was Tidelli’s legacy — built with strength, creativity, and passion over the past 35 years. Tatiana, Roberta, and Luciano Mandelli, founding partners of the brand, shared stories from the company’s early days, the challenges they overcame, the evolution of their factory processes, and Tidelli’s international expansion, which now brings Brazilian outdoor design to the world.

It was also a moment of reflection on the brand’s identity, its core values, and what it means to innovate with authenticity and coherence — keeping the soul of Tidelli alive in every detail, from product design to customer experience.

Co-creating the future

More than a training session, Tidelli Connection was an invitation to co-create. A space to look ahead, strengthen bonds, and prepare new leaders to take the brand even further — while preserving the spirit of collaboration, boldness, and humanity that has always defined Tidelli.

The future, after all, has already begun. And it will be built with many hands — with creativity, vision, and care. Tidelli believes that to evolve is to walk alongside those who share its dreams and values. And this gathering was living proof that what unites us goes far beyond design — it’s the shared desire to keep transforming stories, spaces, and relationships.